Richards grabs a gold in the 2014 Educational Advertising Awards

 ///  THE KEY POINTS  ///
• Richards wins gold in the 29th Annual Educational Advertising Awards for The Woods Academy
• Richards received one of only 160 gold awards out of 2000 entries
• Programs and materials displaying exceptional quality, creativity, message and impact are awarded
• The Woods Academy is a Montessori through grade eight school located in Bethesda, Maryland




Richards was honored with gold in the 29th Annual Educational Advertising Awards. The award-winning ad campaign was developed for The Woods Academy, a Montessori through grade eight school located in Bethesda, Maryland.

The Educational Advertising Awards, sponsored by Higher Education Marketing Report, is the largest competition of its kind in the country. This year nearly 2,000 entries were submitted from colleges, universities, and secondary schools across the world. Of those 2,000 entries, Richards received one of only 160 gold awards. 

The national competition awards recognize professionals in the sophisticated field of educational marketing and advertising – awards are given for programs and materials displaying exceptional quality, creativity, and message impact. Richards' gold award campaign for The Woods Academy communicated a simple and clear message that spoke directly to the heart of all the academy’s primary audiences.

The Woods Academy Ad Campaign
2014 Educational Advertising Awards – Gold

Visit The Woods Academy website, and click on the large green icon boasting “The Woods Word of the Day” to see the campaign. The ad concept emphasizes the uniqueness of each student while showcasing the vast activities and opportunities available to students at The Woods Academy. Richards conceived, produced, and delivered the campaign by creating a unique Woods Academy vocabulary that captures and defines the well-rounded individual that each student is becoming.

Ever heard of a "theatrogoalie"? A "padilinguist"? How about a "michelangobot" or a "penguipedia"? Each word of the day is impactful and provocative, communicating the core messages quickly and clearly. Richards created an impactful, memorable campaign that delivers The Woods' brand promise loud and clear.